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• Access Ready-to-Lease Renters – Tap into locators’ large networks of active and referral clients.

• Pre-Screened Leads – Locators educate and prepare prospects, making it easier for your team to close.

• Performance-Based – You pay only when a prospect signs and moves in.

• Cost-Effective – Commission is a fraction of the lease value; renewals bring extra revenue.

• Streamlined Leasing – Locators handle initial communication so your team can focus on closing.

• Build Your Reputation – Fair, consistent partnerships attract more referrals!

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5 Tips for a Strong Locator Partnership

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1. Effective Communication is Key
Train your onsite team to answer locator calls and emails promptly. If we can’t reach your property, clients often lose interest and choose a different community.

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2. Honor Your Advertised Commission
Make sure the commission listed in locator databases matches the amount offered at the time of application.

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3. Be Fair

Application mishaps can happen—due to client confusion, online glitches, or default settings in the application. If the locator can show they referred the prospect and are the procuring cause, do the right thing and pay the locator. When needed, you can also ask the resident to correct the referral source on their application.

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4. Pay Promptly
Compensate locators within 30–90 days. Properties that pay on time quickly earn a good reputation, while slow or difficult payments can harm your standing with locators.

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5. Stay Engaged
Keep in touch with locators—send email updates, share specials, and invite them to events. Building a strong, ongoing relationship benefits both your property and the locating company.